tips + inspirations


5 Simple Hacks in Handling Stress
Stress is inevitable, especially with the fast-paced lives that we all live. Whether you are a student, an employee, a business owner, or a stay-at-home


Why Invest In Video Marketing?
Why invest in Video Marketing? The main concept of video marketing is rather simple – you create videos that showcase your brand, product, or service


Tips for a Successful Social Media Marketing Strategy
One of the most powerful ways to connect with your target market is through social media. Proven to have become the most effective way to


Step Up Your Game Through Rebranding
Rebranding is a famous marketing strategy which helps a company reposition and reintroduce their brand with a new identity and perspective, often to dissociate with


The Importance of Google Analytics
As each day passes, more and more people become dependent and active on social media, making it the perfect platform for businesses to expand their


What NOT to Post in Your Social Media Business Page
A s each day passes, more and more people become dependent and active on social media, making it the perfect platform for businesses to expand


How to Target the Upper Funnel
For you to be able to target the upper funnel, you must understand first what upper funnel is. A conversion funnel is a marketing term


Where Can I Find My Leads?
“Where can I find my leads?” is probably one of the first of many questions a first-time business owner will have. With the world going


What Does a Business Coach Bring to the Table?
The 2010s seems to have been the renaissance of business coaching, an educational process that’s meant specifically to increase business gains. Recent statistics from the


Spirituality and Entrepreneurship: Is There a Connection?
People often think of spirituality and entrepreneurship as polar opposites. Spirituality typically has to do with religious, or intangible experiences fostered in churches, temples, mosques,


6 Reasons Why You Need to Disavow URLs
In 2012, Google launched the Disavow tool and since then, it has been quite a dilemma for marketers — to disavow or not to disavow.


7 Tips On How To Increase Your Facebook Group Members
You may have thousands of friends on Facebook, but it may be hard to find a friend with the exact same interests as you. Your


What is the Importance of a Mobile Responsive Site
Do you remember when you would browse the internet using your mobile phone and all you would see was a shrunken version of the desktop


HTTP vs HTTPS Website URLs
In 2014, Google started awarding websites that use HTTPS with a minor bump in their search rankings. At that time, only eCommerce websites were adhering


Voice Search in Google Ads
Technology is advancing at a faster pace more than ever. What was once just stuff we see in sci-fi movies is not a reality. Smartphones


Your Guide To Linkedin Sales Navigator
With over half a billion users, LinkedIn has created a unique platform wherein professionals can grow their connections and advance their career. It is unlike


Google’s Algorithm and Your SEO Strategy
Think about the last time you searched something on the internet. Upon hitting the ‘Enter’ button, Google returns millions of search results. The results shown


Our 5 Favourite Marketing Automation Software
With the advancement in our technology, more and more businesses are increasing their online presence. Gone are the days when traditional marketing is enough to


Do I Really Need To Put Hashtags In My Posts?
A resounding yes! Whether you are posting on Facebook, Instagram, or Twitter, hashtags help you get higher engagements on your posts. Hashtags, which are a


The Role of the Website Sitemap
If you own a website, undoubtedly, one of your main concerns is reaching your target audience as well as increasing traffic on your website. There


4 Simple Ways of Adapting the Growth Mindset in your Business
Almost three decades ago, Carol S. Dweck, a psychologist from Stanford, began her research on students’ attitude towards failure, motivation and achievement. From her research,


Top 10 SEO tips from 2019
With the ever-changing landscape of digital marketing, companies and businesses need to be flexible in order to stay on top. Google regularly updates its algorithms


Plan Your 2020 Marketing Strategy
Ending the year is exciting, but it also can be an anxious time, especially for business owners. It’s the time to review the highs and